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Online marketing has taken over nearly 67% of physical stores. These days it's easier to target vast customers through the internet. So, taking your business online has become a must. If you are not, then you are already lagging behind your competitors. As an entrepreneur, it is quite natural not to have expertise in every field. You may not have enough time for managing it. That's why a wise option would be to let a digital marketing agency do your tasks.

• . Get to know all the free SEO tools

  For start-ups, it’s very important to keep track of every penny getting spent. Take advantage of free Google SEO services. Do wide research, tap up some apps to know what are the things you can get without spending bucks. You can do a whole website analysis with the help of these tools.

  For example Google analytics. In Google Analytics, acquisition reports can be used to find out how well site audit goes. Also, the landing pages are performing (or not) in the search engine results. Besides, you can monitor website traffic and status by it.

• . Search the conversations on social media and forums to find valuable keywords

  Forums and other social hubs might provide you with a goldmine of keywords that your competitors are unaware of. So, stay ahead of the game by looking for recurring mentions. Besides, frequent inquiries from your ideal consumers before they notice the keywords your target market has been using. Then figure out how to quickly develop content and publish it on your website. Here a professional digital marketing agency may help you out.

  Also, by answering questions and providing relevant information to your online community, this SEO hack will not only place you at the top of the SERPs for the specific keywords you find. Also, it will also establish your authority in your field. For better performance use Google keyword planner, this is free as well.

• . Use link building for better SEO

  Link building is an essential component of any effective SEO strategy that involves getting links from other websites to yours – a simple hyperlink from one site to another. It’s a bit hard when you will try to do it for the first time.

  That’s why you can either learn by yourself to do it or take link-building services. Many think that it is one of the most difficult aspects of rating a website, but also one of the most rewarding when done well according to SEO consultants.

• . Acquire an SSL Certificate for Your Website

  Google, for example, has publicly said that they favor indexing HTTPS websites over non-secure ones. Most significantly, having an SSL certificate can help your website rank higher than those that do not.

  Obtaining an SSL certificate for your website is clearly one of the simplest SEO hacks you can execute. You may need to approach a trustworthy team of SEO growth hackers to assist you in encrypting the data on your website.

• . Make sure every element of your site is optimized

  When you are building a site, monitor each URL so that it doesn’t reach 404. Do your SEO site audit regularly. Thus, ensure these links have targeted keywords. Optimize each picture, infographics to rank higher. Even when you select the title, try to engrave the keyword there.

Final thoughts