Social media platforms are used to engage with your audience. To grow your brand, improve sales, and drive website traffic. This includes creating interesting content for your social media profiles. Also listening and connecting with your followers. This will help to evaluate your outcomes, and execute social media ads.
Nowadays, agencies are providing services that take care of these things. Businesses are also hiring social media managers or social media specialists. Yet, if you are a bit tight on budget and want a comprehensive service you should look out for agencies.